Luna Legal AI is a GEO platform built for law firms.

Luna Legal AI is a Chicago-based legal technology company. We build generative engine optimization (GEO) software that helps law firms get recommended by AI search platforms — ChatGPT, Claude, Perplexity, Grok, and Google AI.

Traditional SEO gets your firm ranked on Google. Luna Legal GEO Optimizer gets your firm recommended by AI. We monitor how AI platforms see your firm at the individual search query level, show you exactly where you're invisible, and generate copy-paste deliverables to fix it.

What We Do

When someone asks ChatGPT "who's the best personal injury lawyer near me" or asks Perplexity "do I need a criminal defense attorney for a DUI," AI gives 1-3 names. If your firm isn't one of them, you're losing clients to competitors you've never even heard of.

Luna Legal GEO Optimizer is the first platform that monitors this at scale. We run your practice area queries across all 5 major AI platforms, score your firm's AI readiness with a proprietary 9-point technical audit, identify exactly who AI recommends instead of you and why, and generate 18 ready-to-deploy deliverables — from robots.txt and llms.txt files to JSON-LD schema, FAQ markup, content strategy, and ready-to-publish articles.

Every plan also includes an AI legal concierge for your website — a chat agent that qualifies leads, screens cases, books appointments, and speaks 50+ languages, live in 15 minutes.

Meet the Founder

Adam Higdon

Founder & CEO

Adam has spent 26 years in technology, starting in 2000 with one of the first major e-commerce companies. He's studied Computer Science, Artificial Intelligence, and Machine Learning at Harvard, Stanford, MIT, and the University of Michigan.

After watching AI platforms reshape how people find legal services — and realizing most law firms were completely invisible to ChatGPT, Perplexity, and Claude — Adam built Luna Legal to give every firm the tools to compete in the AI search era.

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Why GEO, Why Now

Gartner predicts a 50%+ decrease in organic search traffic by 2028 as consumers embrace AI search. Bain & Company found that 80% of consumers already rely on AI-written results for at least 40% of their searches. And when AI answers a legal question, it recommends 1-3 firms — not 10 blue links.

Most law firms haven't even started optimizing for this shift. The median AI Visibility Score across 1,000+ law firm websites we've analyzed is 58 out of 100 — an F grade. 35.7% of law firm websites accidentally block AI crawlers entirely. Over 97% lack an llms.txt file.

This is a massive first-mover opportunity. The firms that optimize for AI visibility now — while their competitors are still focused exclusively on Google — will own their market when the full shift happens.

Why Law Firms Specifically

Legal search is one of the highest-value categories in AI. When someone asks AI for a lawyer, they're not browsing — they're ready to hire. The stakes are high, the intent is clear, and the firms AI recommends get the call.

We built Luna Legal for this vertical because legal has unique requirements: practice-area-specific schema markup, bar association and directory citations as authority signals, jurisdiction-specific content, and the need for multilingual capabilities in diverse markets. Generic GEO tools miss all of this. Luna Legal doesn't.