Frequently Asked Questions

Luna Legal AI is a two-product platform built exclusively for law firms. The GEO Optimizer monitors and improves your firm's visibility across AI platforms like ChatGPT, Claude, Perplexity, Grok, Google AI, Copilot, and Meta AI — so when potential clients ask AI for a lawyer recommendation, your firm shows up. The AI Chat Agent is a chat agent that lives on your website, qualifies leads, books appointments, and speaks 50+ languages — 24/7.

AI Chat Agent:

Standalone — $149/month per agent (video greeting, 50+ languages, lead capture, calendar booking, Clio/MyCase/Zapier integration, unlimited conversations)

GEO Optimizer plans:

Platform — $999/month (300 queries, all 18 deliverables, 3 AI Chat Agents included, self-service)
Agency — $1,999/month (1,000 queries, all 18 deliverables, 3 AI Chat Agents + dedicated AI optimization agency, up to 4 implementations/month)
Enterprise — Custom pricing (multi-location firms, dedicated API, volume pricing)

No setup fees, no per-lead charges, no contracts. Cancel anytime.

Every scan generates up to 18 deliverables across three categories:

7 Technical Deploy Files (all plans) — robots.txt, llms.txt, enhanced llms.txt, JSON-LD schema, GEO-optimized schema, XML sitemap, and Open Graph meta tags. These are ready-to-deploy files you paste into your website.

6 Strategy & Content Guides — FAQ schema, content strategy calendar, AI citation playbook, ready-to-publish articles, meta tags audit, and competitor gap analysis.

5 Implementation Resources — prioritized checklist, security headers config, 9-point AI readiness audit, Implementation Guide & Glossary, and full query details report.

All 18 deliverables are included on both Platform ($999) and Agency ($1,999) plans. The difference: at $1,999, we implement everything for you.

You enter your firm's website URL, practice areas, and location. Luna then queries ChatGPT, Claude, Perplexity, Grok, Google AI, Copilot, and Meta AI with real search queries potential clients would ask — like "best personal injury lawyer in Chicago." We record which firms each AI recommends, score your visibility, and generate the deliverables you need to improve your position. It's like an SEO audit, but for AI search.

Over 50 languages including English, Spanish, Polish, Mandarin, Vietnamese, Korean, Russian, Ukrainian, Arabic, French, German, Portuguese, Tagalog, and many more. The AI automatically detects the visitor's language and responds in kind. Especially valuable for immigration firms and practices in multilingual communities.

No. Luna never gives legal advice, never predicts case outcomes, and never quotes fees unless you explicitly configure it to. The AI Chat Agent is an intake tool — it screens potential clients, gathers case information, and books consultations with your attorneys. These guardrails are built into the core system and cannot be overridden by website visitors.

Personal Injury, Criminal Defense, Immigration, Family Law, Workers' Compensation, Bankruptcy, Real Estate, and more. Each practice area has specialized intake training so the AI asks the right screening questions. Firms can select multiple practice areas — if you handle PI, workers' comp, and family law, Luna covers all of them and loads the right knowledge per conversation.

Clio, MyCase, Lawmatics, Google Calendar, Calendly, Slack, Zapier, and a Webhook API for custom integrations. When the AI qualifies a lead, it automatically pushes the contact into your CRM, books on your calendar, and sends email alerts in real-time.

Smith.ai and Ruby use human operators with generic scripts at $300–$700/month, with wait times and shift changes. Luna responds instantly, 24/7, in 50+ languages, with practice-area-specific AI — at a fraction of the cost. Plus, neither Smith.ai nor Ruby offers anything like the GEO Optimizer. Luna is the only platform that combines AI visibility optimization with AI-powered intake.

Yes. All conversations are encrypted in transit. Our AI infrastructure does not use client data for model training. Conversation summaries are sent only to the email address you configure. Data is never sold, shared, or used for anything other than delivering it to you.