Here's how Generative Engine Optimization (GEO) usually works at most agencies: you pay $5,000 to $15,000 per month. After a few weeks, you get a PDF that says things like "consider adding schema markup" and "optimize your robots.txt." Then it's up to you (or your IT team, or another vendor) to actually implement everything.
We built Luna differently. Every scan generates 18 customized deliverables — actual files you can deploy, code you can paste, content you can publish, and strategies you can execute. No guesswork. No "recommendations." Just ready-to-use outputs.
Here's everything you get and why each one matters.
These are actual files you upload to your website's root directory. Each one tells AI platforms something specific about your firm and how to interact with your content.
Unlike a generic robots.txt generator, Luna's version is informed by your 9-point technical audit. If we detect that specific crawlers are currently being blocked (by your CDN, security plugin, or hosting provider), the generated file explicitly unblocks them. It also includes sitemap references and llms.txt pointers.
The llms.txt file is a new standard (proposed in late 2024) specifically designed for AI platforms. It gives AI a structured overview of your firm in a format they're trained to read. Luna's enhanced version includes your practice areas, jurisdictions, languages spoken, notable results, and a Q&A section that's specifically structured to be quoted in AI responses.
Most schema generators create basic LegalService or Attorney markup. Luna's version adds GEO-specific fields that most generators miss: about, audience, areaServed, speakable, and alternativeHeadline. These fields are specifically designed to help AI platforms understand what your firm does, who you serve, and what content to quote.
Luna generates FAQPage JSON-LD for every practice area your firm handles, with answers specifically written to be quoted by AI platforms. When someone asks ChatGPT "What should I do after a car accident in Dallas?", AI platforms look for authoritative FAQ content to cite. These schemas make your firm the source they find.
A standard sitemap lists your pages. Luna's AI-optimized version adds priority scoring so AI crawlers know which pages matter most (practice area pages > blog posts > administrative pages). It also includes lastmod dates and changefreq signals that help AI crawlers visit your most frequently updated content.
Luna generates ready-to-paste server configuration for Apache, Nginx, Cloudflare, and WordPress — whichever your site uses. Includes HSTS, Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy headers. Each config comes with comments explaining what it does and why.
Complete Open Graph, Twitter Card, and social meta tag configurations for every page on your site. When AI platforms or social media display your firm, these tags control exactly what title, description, and image appear.
These deliverables analyze your current site and provide specific, actionable fixes — not vague recommendations, but exact changes to make on exact pages.
A page-by-page analysis of your title tags, meta descriptions, and Open Graph tags with specific rewrites optimized for AI visibility. If your title tag says "Home" instead of "Chicago Personal Injury Lawyers | Smith & Associates", Luna catches it and writes the fix.
This is one of the most valuable deliverables we produce. It includes "money paragraphs" — specific blocks of text designed to be quoted verbatim by AI platforms when users ask about your practice areas. It also includes citation-bait phrases, platform-specific strategies (what works on ChatGPT vs. Perplexity vs. Gemini), and exact placement instructions for where these paragraphs should go on your site.
Based on your GEO scan results, Luna identifies which competitors are showing up in AI recommendations, what they're doing right (schema markup, content structure, site speed), and where you can overtake them. Includes a side-by-side comparison and a 90-day action plan to close each gap.
Every fix from every other deliverable, organized into a prioritized punch list ordered by impact. Each item includes estimated time to complete, difficulty level (easy/medium/hard), and which deliverable file to use. This is the "do this first, then this, then this" document that turns analysis into action.
If your site uses React, Angular, Vue, or heavy JavaScript (common with modern website builders), AI crawlers may only see a blank page. This guide identifies which pages have JS rendering issues and provides specific fixes: server-side rendering configurations, static HTML fallbacks, and pre-rendering solutions.
AI crawlers have limited patience. If your server takes more than a second to respond, crawlers move on. This guide measures your current TTFB (Time to First Byte), identifies bottlenecks (hosting, unoptimized images, database queries), and provides specific optimization steps ordered by impact. Also covers Core Web Vitals, which can increase AI crawler visits by up to 40%.
Technical fixes get you in the door. Content is what makes AI recommend you. These deliverables give you the content strategy and actual publishable content to build AI authority.
A 90-day content calendar with specific blog topics, FAQ pages, and practice area content designed to improve your AI visibility. Each content piece is mapped to a specific gap identified in your GEO scan — so you're not writing random blog posts, you're strategically filling the gaps that keep you invisible to AI.
Three complete, AI-optimized articles targeting your firm's biggest visibility gaps. Each article includes proper heading structure, internal linking recommendations, schema markup, and "money paragraphs" designed for AI citation. A content manager could publish these on your blog tomorrow with no editing required.
A detailed analysis of how your top competitors are showing up across all 5 AI platforms (ChatGPT, Claude, Perplexity, Gemini, and Grok), combined with a week-by-week 90-day plan to overtake them. Includes quick wins (week 1-2), medium-term plays (weeks 3-8), and long-term positioning strategies (weeks 9-12).
While the standard llms.txt is a concise overview, llms-full.txt is the extended version — a complete, structured document that covers every attorney, every practice area, every office location, and every notable case result. Think of it as giving AI a partner-level briefing on your entire firm.
In addition to the GEO-optimized schema (#3), Luna generates a standard LegalService/Attorney JSON-LD schema that's compatible with all search engines and AI platforms. This covers the basics: firm name, address, phone, practice areas, ratings, and business hours. If you can only deploy one schema file, deploy this one first.
A PDF with "recommendations." Maybe a monthly call. You still need to hire someone to implement everything. Most agencies don't have proprietary scanning tools — they're manually checking platforms and writing reports. Implementation is extra.
18 ready-to-deploy deliverables. 5-platform AI scanning (ChatGPT, Claude, Perplexity, Gemini, Grok). 9-point technical audit. Score tracking over time. On Growth ($999), we implement everything for you. On Elite ($2,999), you get a dedicated GEO team.
Visibility scores and generic recommendations. Not built for law firms. Limited platform coverage (usually 1-3 platforms). No deliverable generation — you get data, not outputs. No technical auditing. No implementation support.
Built exclusively for law firms. 5 AI platforms. 18 customized deliverables including actual files, code, and content. 9-point technical audit with 8 AI crawler testing. AI chat concierge included. White-glove implementation available.
Every deliverable is generated by Claude AI (from Anthropic) using the actual data from your GEO scan and technical audit. This isn't a template with your firm name swapped in — the AI reads your scan results, understands what competitors are doing in your market, identifies your specific gaps, and generates deliverables that address your exact situation.
The generation process takes 4-6 minutes and happens sequentially. You can watch each deliverable being generated in real-time on your dashboard, and download each one individually or as a complete package.
Run your first GEO scan and generate your customized deliverable package. Free audit included — no commitment required to see your AI visibility grade.
Start Free Audit →The fastest path to getting all 18 deliverables:
Step 1: Run the free 9-point technical audit on lunalegal.ai. This takes 10 seconds and gives you your AI readiness grade.
Step 2: Sign up for any GEO plan (starts at $599/month). Your first full scan across all 5 AI platforms takes about 3-4 minutes.
Step 3: Click "Generate All 18 Deliverables" in your dashboard. Claude AI generates each deliverable using your real scan data. Takes about 5 minutes.
Step 4: Download and deploy. Every technical file includes deployment instructions. If you're on the Growth plan ($999/mo), our team handles the initial setup for you.
No other GEO tool or agency gives you 18 ready-to-deploy deliverables. Most don't give you any deliverables at all — just dashboards and PDFs. We believe the value is in the outputs, not the graphs.