Insights on AI for law firms, legal technology, and transforming client intake.
Everything in one place. How AI decides which firms to recommend, what GEO/LLM/AEO mean, the 7 platforms that matter, the 9-point audit framework, and all 18 deliverables explained.
Read the Complete Guide →Traditional SEO tools track Google. They don't track what ChatGPT says about your firm. Here's why that blind spot is costing you clients.
Read Article →3 questions to ask any SEO agency. If they can't answer all three, they're behind the curve. Here's the new standard.
Read Article →35.7% of law firm websites accidentally block AI crawlers. A 60-second manual check plus the 8 AI crawlers you need to know about.
Read Article →5 hidden blockers that keep AI platforms from recommending your firm, and the comprehensive audit framework to diagnose every one.
Read Article →What each file does, how to create them, and deployment instructions. The technical foundation of AI visibility explained clearly.
Read Article →Walk through all 18 GEO deliverables: 7 technical files, 6 optimization guides, and 5 content strategy pieces. What each does and why it matters.
Read Article →SEO got you on Google. GEO gets you recommended by ChatGPT, Perplexity, and Gemini. If AI doesn't know your firm exists, you're invisible to the fastest-growing search channel in history. Here's how to fix that.
Read Article →Your potential clients are asking ChatGPT for lawyer recommendations right now. Ahrefs and SEMrush track zero AI platforms. Here's the software that tracks all 7.
Read Article →Princeton researchers found GEO techniques boost AI visibility by 40%. Here's the software built specifically for law firms.
Read Article →In answer engines, there's no position #7. You're either in the AI's answer or you're invisible. Here's how to be in the answer.
Read Article →Yes, ChatGPT can answer legal questions. But can it answer client questions at 2am, book a consultation, and capture the lead before they call your competitor? Here's why the comparison misses the point.
Read Article →Generic AI knows the law. But it doesn't know YOUR retainer, YOUR intake process, or YOUR service area. Here's how Retrieval-Augmented Generation changes that.
Read Article →Compare Luna Legal AI, Smith.ai, LegalClerk, CaseFlood, Ruby, LawDroid, and Dialzara — with pricing, features, language support, and integration details.
Read Article →67 million Americans speak a language other than English at home. If your firm's intake only works in English, you're missing cases. Here's how multilingual AI changes that.
Read Article →Step-by-step guide to setting up AI-powered chat and phone intake with Luna Legal AI. No coding, no templates, no IT support needed.
Read Article →A technical deep-dive into weighted composite scoring methodology. 20+ variables that determine whether AI recommends your website.
Read Article →The four signals AI uses when naming specific firms. Why 35.7% of law firms are invisible by default.
Read Article →Like a credit score for AI search. What it measures, what the grades mean, and why the median law firm scores an F.
Read Article →SEO gets you ranked. GEO gets you recommended. They're not competitors — they're complements. Here's why you need both.
Read Article →Perplexity searches the live web for every query. Optimizations can produce results within days, not months.
Read Article →👋 Want to start a free trial or chat with us?